How does YouTube select which videos to promote?

As a YouTube creator, you will definitely have some questions like,

“How does YouTube select which videos to promote?”

“Are the tags important for my videos?”

“And does getting the yellow icon impact discovery of my video?”

In this article, we’ll walk through all your doubts and learn more about YouTube’s search & discovery systems and give you some tips on video discovery.

How does YouTube select which videos to promote

Let’s start now.

First, let us understand, how YouTube chooses which videos to promote.

Whether it’s on YouTube’s homepage, on search results, or suggestions.

The recommendation system of YouTube actually finds videos for viewers and not any viewers for videos.

Videos never get pushed away or promoted by the YouTube algorithm, they are actually pulled for each user whenever they visit the YouTube page.

The YouTube search and discovery system’s goal is to match each viewer with YouTube videos that they are most likely to enjoy watching it. And hence each viewer’s recommendations will look different a little bit.

YouTube videos are ranked based on several signals and those majorly fall under two categories:

One is the Viewer’s Personalization and Video Performances.

And the second is the viewer personalization based on several signals about a specific user’s preferences like what type of videos they watch, what they ignore watching, what they dismiss, how often one watches a specific channel, or topic, etc.

YouTube systems also consider video performance, and how well the content engaged with viewers when the video was offered to them.

For example, do the viewer chooses to watch, ignore it, or click not interested?

Or if they choose to watch the video, how long and how much of the offered video they watched?

The YouTube system considers the video’s average duration per view, and the average percentage of length viewed as signals for ranking the video.

And finally, checks whether the viewer enjoyed the video or not.

YouTube measures user satisfaction using a variety of signals like user surveys and likes.

Using these quality signals YouTube system further narrows down the best set of videos to be offered to each viewer.

YouTube systems have no opinion about the type of video you make and don’t favor any particular format as well. The system will only try to follow the audience.

So do not worry about algorithms or analytics of the YouTube systems, you should focus on knowing your audience’s likes and dislikes.

How does YouTube select which videos to promote?

Changing a video’s title or thumbnail can re-rank the video in its algorithm. However, that’s only because YouTube systems react to how different audiences interact with the video being offered. Changing the title or thumbnail of the video will get more views.

But if your videos are already performing well, consider switching to one that does.

If one of my videos is performing poorly, will it affect my channel?

Audience feedback is important when recommending each of your videos. The YouTube system relies heavily on videos and audience-level signals to determine which videos best are recommended for your audience.

What are the reasons for a decrease in total views on the channel?

This happens when people’s interests change over time or when they stop watching the majority of your videos when they are recommended to them.

Does monetization status like a yellow icon affect the video search?

No YouTube search and recommendation system does not know which videos are monetized and which are not.

YouTube focuses on recommending videos that are satisfactory to YouTube viewers, regardless of their monetization.

But if the video contains vulgar, violent, or any such graphic content, the video may be demonetized as it may not be suitable for all the advertisers. It is not recommended for most viewers as it may not be suitable for them.

Do I need to upload videos daily or at least once a week?

No. YouTube has analyzed its videos over several years and found that the increase in video views on uploads is not related to the time lag between uploads. Many creators have established credible relationships with their audiences through quality content rather than quantity.

Why my video views are lower than my subscribers count?

There is no relation between the number of people subscribed to your channel and the number of viewers choosing to watch your videos when they are uploaded. Average viewers subscribe to dozens of channels and may not return at all for every new upload for every channel they are subscribed to. It’s also common for viewers to subscribe and no longer watch the channel. So analyze the audiences actually watching your content with YouTube Analytics, which can help you to find out who is watching and whether all content is doing well or not.

What other factors affect how people view my videos? How does YouTube select which videos to promote?

There are three main factors that determine where your audience is coming from. Interest in subjects, competition and its season.

Topic Interest is how many people worldwide are interested in a given topic and watching videos about it.

Some topics have a broader appeal than others. And that can change from time to time as certain subjects become less popular. You can use Google Trends to check how the viewer’s interests around the world are changing with respect to time.

Then- Competition.

YouTube systems have to sort through and rank all videos a viewer might be most willing to watch.

Even if you have great performance and metrics on your video, you may get fewer impressions if videos from other channels or creators are performing even better.

And – Seasonality.

YouTube traffic may change during different seasons of the year. Think about your audience like which country they live in, or what’s going on in their lives, and expect fluctuations in viewership during major holidays.

And finally, how important the tags are?

Well, not very important. Tags are mainly used to help correct common spelling mistakes. For example, YouTube versus UTube versus YouTube, etc.

Remember, YouTube systems are personalized to each viewer and recommend content based on audience interests. They’re also influenced by a video’s performance and engagement and external factors that influence what people are interested in over time. Focus on what your audience likes. If you do that, and people watch, then the recommendations will follow. For more videos on YouTube-related information and knowledge, please subscribe to our youtube channel for free.

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